Reseller market consolidation: “Don’t get swallowed up”

Not everyone out shopping right now is hunting for Christmas presents. For some of the UK’s larger resellers and service providers the target is smaller rivals that they can snap up to strengthen their market position.

That’s the view of leading European channel intelligence company IT Europa. In their 2009 study of the UK’s top 250 ICT organisations*, they report that many of the major players have steered powerfully through the turbulence of the downturn to see modest revenue gains of around 1.7% on average, adding up to £44.4 billion in total.

So what’s been high on the agenda for success for the leading players over the past 12 months or so? According to IT Europa, M&A – Mergers & Acquisitions – has been one key factor and it’s likely to continue to be so. Another is a keen appreciation of the increasing importance of unified communications and security services and a determination to develop and add to their portfolios to capture that growing demand.

For resellers and service providers who are on their way to the top and who want to avoid the risk of being swallowed up en route, the answer could be managed services from BT Wholesale. Reinforcing your portfolio with something new on a pay-as-you-grow basis and totally managed for you by a supplier partner can sharpen your competitive edge. It can also leave you free to concentrate on your core activities and on creating exciting new services and apps for your business and consumer markets.

If you want to progress from offering single solutions to bundled solutions, our White Label Managed Services (WLMS) can provide not only the services you need but also a portal to deliver them through, managed by us.

And – as another example – if you’re in the voice market and want to launch into data too, our fully managed 21CN-ready broadband service could be the solution. BT Plusnet Partner comes with no set up costs and no commitment to customer numbers to help you enter the market quickly without big upfront investments. And even though you’re outsourcing, you stay in complete control through an online portal where you can easily mass-migrate customers, place and track orders and monitor services at a glance.

* Source: UK ICT Premier 250 Database Report from IT Europa (October 2009), www.iteuropa.com

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Want to strengthen your portfolio and your market position? Want to go to market with bundled solutions? Contact your account management team to find out how you could gain from White Label Managed Services (WLMS).

Read more about our BT Plusnet Partner managed broadband here. Or talk to your account team.

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