As a voice, data or ISP reseller, you are by no means immune from the economic downturn. The global communications market might still be growing, but it’s likely you are finding your own sales growth flat or stalling, and that encouraging investment from credit starved customers is an uphill struggle.
To build business you need to bring your portfolio of products and services to a wider audience. But how do you do that cost effectively?
The answer is talk to BT Wholesale. As one of the world’s leading communications companies, we have an in-depth understanding of the ICT market. We know what customers are looking for from their communications systems, and we have the high quality products which can deliver reliable, future proofed solutions. Therefore, we can support you in targeting new markets with the right products, backed up by our unrivalled expertise and substantial brand strength.
For example, with a spend of around £26 billion per year on ICT, the SME market offers strong potential for sales growth. We have a suite of resources which can help you understand and service this important segment of the business community, including panel research, market research reports and a profiling/segmentation model.
Alternatively, it’s worth considering the local government sector. Recent legislation and government strategy such as Digital Britain have created unprecedented interest in communications technology. Demand is further being driven by local authority initiatives, including Grid for Learning, Assistive Technology equality policies and local supplier sourcing protocols.
In addition, many businesses are looking at the potential of teleworking to increase staff mobility, save on overheads and reduce their carbon footprint.
Now’s the time to take advantage of this regionalised communications revolution. At BT Wholesale we can help you connect with key decision makers in your local community to deliver high quality, market leading products.
